diff --git a/upub/core/src/traits/normalize.rs b/upub/core/src/traits/normalize.rs
index c30b540..929c581 100644
--- a/upub/core/src/traits/normalize.rs
+++ b/upub/core/src/traits/normalize.rs
@@ -164,6 +164,50 @@ impl Normalizer for crate::Context {
 	async fn insert_activity(&self, activity: impl apb::Activity, tx: &impl ConnectionTrait) -> Result<crate::model::activity::Model, NormalizerError> {
 		let mut activity_model = AP::activity(&activity)?;
 
+		// TODO activity addressing normalization!
+		//      since ActivityPub is a mess most software doesnt' really respect addressing, or care
+		//      about inserting it correctly.
+		//
+		//   *  we can assume that Follow activities should *at least* be
+		//      addressed to their target, since how would anyone be able to accept it otherwise???
+		//
+		//   *  announces are messy because everything is in the `to` field. we should probably move
+		//      followers to `cc` and keep just as#Public and the original poster in `to`, so that they
+		//      get notified but everyone else sees the object again
+		//
+		//   *  misskey sends us mentions without including us in the `to` field! basically the Create
+		//      will have a `tag` mention but it will not include the mentioned user in the `to` field
+
+		match activity_model.activity_type {
+			apb::ActivityType::Follow => {
+				if let Some(ref target) = activity_model.object {
+					if !activity_model.to.0.contains(target) {
+						activity_model.to.0.push(target.clone());
+					}
+				}
+			},
+			apb::ActivityType::Announce => {
+				for target in activity_model.to.0.iter() {
+					if target.ends_with("followers") {
+						activity_model.cc.0.push(target.clone());
+					}
+				}
+				activity_model.to.0.retain(|x| !x.ends_with("followers"));
+			},
+			apb::ActivityType::Create => {
+				if let Some(object) = activity.object().get() {
+					for tag in object.tag().flat() {
+						if let Node::Link(l) = tag {
+							if matches!(l.link_type(), Ok(apb::LinkType::Mention)) {
+								activity_model.to.0.push(l.href().to_string());
+							}
+						}
+					}
+				}
+			},
+			_ => {},
+		}
+
 		let mut active_model = activity_model.clone().into_active_model();
 		active_model.internal = NotSet;
 		crate::model::activity::Entity::insert(active_model)