diff --git a/upub/cli/src/faker.rs b/upub/cli/src/faker.rs
index be35635..bffbe4e 100644
--- a/upub/cli/src/faker.rs
+++ b/upub/cli/src/faker.rs
@@ -83,6 +83,7 @@ pub async fn faker(ctx: upub::Context, count: i64) -> Result<(), sea_orm::DbErr>
 			replies: Set(0),
 			likes: Set(0),
 			announces: Set(0),
+			audience: Set(None),
 			to: Set(Audience(vec![apb::target::PUBLIC.to_string()])),
 			bto: Set(Audience::default()),
 			cc: Set(Audience(vec![])),
diff --git a/upub/core/src/model/object.rs b/upub/core/src/model/object.rs
index 8084870..c5bb10e 100644
--- a/upub/core/src/model/object.rs
+++ b/upub/core/src/model/object.rs
@@ -28,6 +28,8 @@ pub struct Model {
 	pub bcc: Audience,
 	pub published: ChronoDateTimeUtc,
 	pub updated: ChronoDateTimeUtc,
+
+	pub audience: Option<String>, // added with migration m20240606_000001
 }
 
 #[derive(Copy, Clone, Debug, EnumIter, DeriveRelation)]
@@ -195,6 +197,7 @@ impl Model {
 			.set_in_reply_to(apb::Node::maybe_link(self.in_reply_to.clone()))
 			.set_published(Some(self.published))
 			.set_updated(Some(self.updated))
+			.set_audience(apb::Node::maybe_link(self.audience))
 			.set_to(apb::Node::links(self.to.0.clone()))
 			.set_bto(apb::Node::Empty)
 			.set_cc(apb::Node::links(self.cc.0.clone()))
diff --git a/upub/core/src/traits/normalize.rs b/upub/core/src/traits/normalize.rs
index 1d39cb2..57bd472 100644
--- a/upub/core/src/traits/normalize.rs
+++ b/upub/core/src/traits/normalize.rs
@@ -231,6 +231,7 @@ impl AP {
 				.map_or(0, |x| x.total_items().unwrap_or(0)) as i32,
 			announces: object.shares().get()
 				.map_or(0, |x| x.total_items().unwrap_or(0)) as i32,
+			audience: object.audience().id().str(),
 			to: object.to().into(),
 			bto: object.bto().into(),
 			cc: object.cc().into(),
diff --git a/upub/migrations/src/lib.rs b/upub/migrations/src/lib.rs
index 0465e1b..fe3fc45 100644
--- a/upub/migrations/src/lib.rs
+++ b/upub/migrations/src/lib.rs
@@ -7,6 +7,7 @@ mod m20240524_000004_create_addressing_deliveries;
 mod m20240524_000005_create_attachments_tags_mentions;
 mod m20240529_000001_add_relation_unique_index;
 mod m20240605_000001_add_jobs_table;
+mod m20240606_000001_add_audience_to_objects;
 
 pub struct Migrator;
 
@@ -21,6 +22,7 @@ impl MigratorTrait for Migrator {
 			Box::new(m20240524_000005_create_attachments_tags_mentions::Migration),
 			Box::new(m20240529_000001_add_relation_unique_index::Migration),
 			Box::new(m20240605_000001_add_jobs_table::Migration),
+			Box::new(m20240606_000001_add_audience_to_objects::Migration),
 		]
 	}
 }
diff --git a/upub/migrations/src/m20240524_000001_create_actor_activity_object_tables.rs b/upub/migrations/src/m20240524_000001_create_actor_activity_object_tables.rs
index abe21fd..fe99306 100644
--- a/upub/migrations/src/m20240524_000001_create_actor_activity_object_tables.rs
+++ b/upub/migrations/src/m20240524_000001_create_actor_activity_object_tables.rs
@@ -65,6 +65,7 @@ pub enum Objects {
 	Bto,
 	Published,
 	Updated,
+	Audience, // added with migration m20240606_000001
 }
 
 #[derive(DeriveIden)]
diff --git a/upub/migrations/src/m20240606_000001_add_audience_to_objects.rs b/upub/migrations/src/m20240606_000001_add_audience_to_objects.rs
new file mode 100644
index 0000000..834aea4
--- /dev/null
+++ b/upub/migrations/src/m20240606_000001_add_audience_to_objects.rs
@@ -0,0 +1,35 @@
+use sea_orm_migration::prelude::*;
+
+use crate::m20240524_000001_create_actor_activity_object_tables::Objects;
+
+#[derive(DeriveMigrationName)]
+pub struct Migration;
+
+#[async_trait::async_trait]
+impl MigrationTrait for Migration {
+	async fn up(&self, manager: &SchemaManager) -> Result<(), DbErr> {
+		manager
+			.alter_table(
+				Table::alter()
+					.table(Objects::Table)
+					.add_column(ColumnDef::new(Objects::Audience).string().null())
+					.to_owned()
+			)
+			.await?;
+
+		Ok(())
+	}
+
+	async fn down(&self, manager: &SchemaManager) -> Result<(), DbErr> {
+		manager
+			.alter_table(
+				Table::alter()
+					.table(Objects::Table)
+					.drop_column(Objects::Audience)
+					.to_owned()
+			)
+			.await?;
+
+		Ok(())
+	}
+}